Employer Branding · Australia

Your brand should attract, not chase.

A monthly subscription to your own Chief Branding Officer — building the employer brand that pulls the right talent to your start-up, so you can stop paying recruiters and start growing on your terms.

The case for employer branding

$28K
Average recruiter fee per hire in Australia
3×
More applicants with a strong employer brand
50%
Lower cost-per-hire vs. traditional recruiting
∞
Ongoing brand equity. An asset, not an expense.
Employer Value Proposition· Always-On Content· Talent Attraction· No Recruiter Fees· LinkedIn Strategy· Culture Content· Start-ups & Scale-ups· Monthly Subscription· Virtual Chief Brander· Employer Value Proposition· Always-On Content· Talent Attraction· No Recruiter Fees· LinkedIn Strategy· Culture Content· Start-ups & Scale-ups· Monthly Subscription· Virtual Chief Brander·
The problem
01
Recruiter fees are eating your runway
15–20% of annual salary per hire adds up fast when you're scaling. That's capital you could be putting into product, customers, or your team itself.
02
Talent barely knows you exist
Top candidates research before they apply. If your brand story isn't out there — on LinkedIn, your careers page, in culture content — the best people choose someone else.
03
Branding only happens when you're hiring
Most founders think about employer brand only when a role is open. By then it's too late. The best brands are warm before the job ad goes live.
04
You don't have time to be a content creator
You're running a company. Writing compelling culture content is the last thing on your list — but it's quietly one of the most important levers you're not pulling.
The solution

Your brand,
working always on
for you.

I embed in your business as your Virtual Chief Brander — learning your culture, your EVP, and your hiring roadmap — then producing the content and strategy that keeps the right talent pipeline warm, month after month.

01 / Attract
Build a brand that pulls talent in
We develop and articulate your Employer Value Proposition — what makes your company genuinely different to work for — and put it in front of the people who matter most.
02 / Save
Eliminate dependency on recruiters
When candidates already know your brand and want to work for you, you're inbound. No middlemen. No fees. Just talent that chose you — often before a role was even posted.
03 / Sustain
Always-on, never one-and-done
Monthly content, strategy, and brand activity means your employer brand is compounding — a permanent asset that grows in value with every piece published.
The process

Simple.
Systematic. Ongoing.

No lengthy setup. No lock-in contracts. Tight onboarding, then monthly output that moves the needle on your talent brand.

01
Discovery & EVP Workshop
We go deep on what makes you, you — your mission, culture, values, and the authentic story behind why people should choose your company.
02
Brand Strategy & Content Plan
I build your employer brand framework and a monthly content calendar — mapped to your hiring roadmap and tuned to the channels where your talent lives.
03
Monthly Content Delivery
LinkedIn posts, team spotlights, culture content, job ads that actually convert — delivered every month, ready to publish. You approve, I execute.
04
Review & Iterate
Monthly check-in to review what's landing, adjust the strategy, and align with your next hiring priorities. Always evolving, never stale.
Packages

One subscription.
One less thing to worry about.

Flat monthly retainer. No agency overhead. No project creep.

Amp Starter
$1,500
per month + GST
  • EVP discovery session
  • 8 LinkedIn posts per month
  • Monthly strategy call
  • 2 job ad rewrites
  • Quarterly performance review
Most Popular
Amp Growth
$3,000
per month + GST
  • Full EVP workshop & brand playbook
  • 16 LinkedIn posts per month
  • 2 team spotlight features/month
  • Unlimited job ad copy
  • Careers page audit & rewrite
  • Monthly strategy session
  • LinkedIn profile optimisation
Amp Scale
Custom
tailored to your growth stage
  • Everything in Amp Growth
  • Multi-channel content strategy
  • Candidate journey mapping
  • Internal culture content
  • Hiring manager coaching
  • Weekly check-ins
Who's behind Amply
Amply Founder
Founder & Virtual Chief Brander

I've seen what a strong
employer brand can do.

People are the single biggest make-or-break decision when you're growing a company. Every mis-hire, every unfilled role, every month of recruiter dependency is a drag on your momentum.

I started Amply because founders deserve a talent brand that works for them 24/7 — not just when there's a vacancy. I bring the strategy, the content, and the consistency so you can focus on building.

Senior employer branding expertise — working directly with you, no account managers or middlemen.
Built for founders — I understand the pace of a start-up and the stakes of getting hiring right.
Always-on thinking — your brand doesn't switch off between roles, and neither do I.

Ready to build the brand
talent can't ignore?

Book a free 30-minute discovery call. We'll talk about where your hiring is right now, what your brand story should be, and whether Amply is the right fit for where you're headed.